Call us: 866-986-7541

Average website of a car manufacture takes 6 seconds to load

 

Websites for car brands still lag behind user expectations.

Report finds that the average website of a car manufacturer takes 6 seconds to load.

The average website of a car brand takes 6 seconds to load. This is the first report concerning website speed optimization for car brands published by web performance monitoring company Uptrends.

Uptrends, has monitored the websites of 49 car brands the last 7 days from more than a 100 global locations. In the study, Uptrends considered a load time of 2 seconds as the absolute minimum standard. According to Google engineers, people are apt to visit a web site less frequently than visiting a competitor’s website if it is slower than the competing site by more than 250 milliseconds (a millisecond is a thousandth of a second). A study by Forrester Research found that online shoppers expected pages to load in two seconds or less — and at three seconds, a large portion of visitors abandon the site.

Of the 49 car brands examined, 48 of the measured websites failed to reach the goal of a load time of 2 seconds. The only website able to achieve the distinction of averaging a load time goal of 2 seconds was held by Dodge during our test period.

The Nissan car manufacture holds the distinction of possessing what was recorded to be the slowest website, with an average load time of 26.1 seconds. The website contains some very slow java scripts and large images. By utilizing Uptrends vast array of worldwide distributed checkpoints, we were able to determine that the website was especially slow from New Delhi India, Lisbon Portugal, Denver USA, Manchester UK and Rome Italy. The website of Mitsubishi was also slow with an average load time of 17.6 seconds. The main reason why this website is slow appears to be due to the fact that the browser needs to download 3 large images with a total size of 800 KB. The website was slow from New Delhi India, Tel Aviv Israel, Johannesburg South Africa, Singapore and Beijing China. Other websites that our tests indicated as also slow were Infiniti USA, BMW USA, KIA and Ford.

Overview of the top 10 slowest international websites of car brands

 

Website

Average total time

1

Nissan

26.1

2

Mitsubishi

17.6

3

Infiniti USA

12.9

4

BMW USA

10.7

5

Kia

10.5

6

Ford

8.6

7

Subaru

8.2

8

Lexus

8.0

9

Chevrolet

7.9

10

Koenigsegg

7.8


The fastest websites of the car manufactures tested were- Dodge (1.95 seconds), Chrysler (2.05 seconds), Daihatsu (2.24 seconds), Jeep (2.29 seconds), Mercedez-Benz (2.56 seconds), Ferrari (2.68 seconds), Opel (2.78 seconds), Mercury (3.09 seconds), Ariel Motor Company (3.36 seconds) and Lancia (3.48 seconds).

If you want to receive a free copy of the full survey results, please contact us and go to our contact page.

Methodology

Uptrends tested the load time of the front page of each website, at 60 minutes intervals, using over 100 global checkpoints. During the research period, only the availability of the front page was examined. Scheduled maintenance periods were not factored into these test results.