This is our story

Uptrends is a monitoring platform for companies of all sizes. We build innovative software that helps our customers stay on top of their entire online presence. Uptrends is privately held and has maintained profitability since its inception in 2007. 

Our story starts in the early 2000s, which in technology terms is “A long time ago,” in Alphen aan den Rijn, The Netherlands, when a group of three people started their mission to make the internet a better place.

Main 50 winners

What started as a web analytics solution later blossomed into the Uptrends suite of monitoring solutions for websites, web applications, APIs, servers, and real user monitoring.

Today we're a team of fifty people, with offices in The Netherlands, United States, Germany and France. This is our story.








Niels Brinkman, Coen H. Backer, and Jean-Pascal van der Endt came together in the wake of the dot-com crash of 2002 to build the successful OneStat website analytics tool. With Niels in charge of business and marketing, Coen in charge of development and technical operations, and Jean-Pascal heading up product development, these three gentlemen built and maintained the analytics product.

Over the next three years the product was building a lot of momentum, but OneStat wasn’t the only startup exploring the web analytics market. In 2005, Google, having just taken over the web search market, launched Google Analytics—a free service. The three founders recognized the difficult challenge competing with the free product from the rapidly growing software giant would be, so they knew they needed to rethink their product. Using their experience gained with OneStat, they moved in a new direction and launched Uptrends on April 17, 2007, as a subsidiary of OneStat.

Growing a brand

With several high-end monitoring solutions on the market, the founders chose to offer a top-notch solution at a moderate price. Starting with uptime monitoring and a handful of checkpoints, Uptrends grew organically at a respectable, sustainable pace. The founders believed and continue to follow the adage, “Good things come to those that wait.”

Uptrends meeting

OneStat quickly became the subsidiary of Uptrends, and as the company grew, each founder became heads of their respective departments. Uptime monitoring led to performance monitoring, web application monitoring, server monitoring, API monitoring, and real user monitoring, and eight checkpoints became over 216 worldwide monitoring locations . In the spring of 2018 Uptrends moved the home office to the third and largest space yet with room to sustain more growth.

44 billion

Checks performed daily

175 k

Errors detected daily

24 k

Alerts sent out daily

Company culture

Uptrends has come a long way since its humble beginnings, but our goal remains intact: building a quality monitoring product at a reasonable price. With over 30,000 worldwide users, Uptrends has grown from three determined founders to a team of fifty dedicated employees with the room and need to add more.

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There is something to be said about work-life balance, and it is a real thing at Uptrends. Each employee is encouraged to grow professionally while living a rich personal life. Because Uptrends is a privately held company, there is no external pressure to produce more product and more revenue. Instead, we choose to grow in a sustainable way, and grant ourselves the creative freedom to invest in ideas and solutions that add direct value to our customer base.

By creating a hospitable workplace, setting obtainable goals, and taking an interest in the roles and lives of every employee, we have created an environment that nurtures creativity and dedication. Uptrends provides a positive environment that naturally supports sustainable growth and benefits employees and customers alike.