Terms and Conditions / Cookie Policy

Uptrends Cookie Policy

1. Intro

In this policy we use the term “cookies” to refer to cookies and other similar technologies covered by the EU Directive on privacy in electronic communications. This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites,” shall refer collectively to www.uptrends.com as well as the other websites that the Uptrends Group operates and that link to this Policy.

2. Does Uptrends use Cookies?

Yes. Uptrends and our marketing partners, affiliates, analytics, or service providers use cookies and other technologies to ensure everyone who uses the Websites have the best possible experience.

3. What is a Cookie?

A cookie is a small text file that is placed on your hard drive by a webpage server. Cookies contain information that the issuing web server can later read. The web server will only use some of the cookies if you use certain features or select certain preferences, and the server will always use some cookies. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that we haven’t listed yet. We may use web beacons, tags, and scripts in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4. Why does Uptrends use Cookies?

When you visit our Websites, we may place a number of cookies in your browser. These cookies are known as First-Party Cookies, and they are required to enable us to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve user experience, track and analyze usage, navigational, and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but you may limit your ability to use some features or areas of the Websites.

5. How to disable Cookies

If you do not wish to accept cookies in connection with your use of our Websites, you will need to delete and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling cookies will likely affect the functionality of our Websites.

You can generally activate or later de-activate the use of cookies using functionality built into your web browser. To learn more about how to control cookie settings through your browser:

Learn more about the “Private Browsing” setting and managing cookie settings in Firefox;

Learn more about “Incognito” and managing cookie settings in Chrome;

Learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to learn more about cookies, or how to control, disable, or delete cookies, please visit AboutCookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, allow users to opt out of or customize preferences associated with your internet browsing. Learn more about this feature from Google.

Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.

The Websites include third-party social media features such as the Facebook Like button, third-party widgets such as the ‘Share This’ button, or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you visit on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third-party company providing it.

We may use any of the following categories of cookies on the Websites as detailed below.

Each cookie falls within one of the four following categories:

Category Description

1. Essential cookies

Essential cookies (First-Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example, analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of visits, and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or preference cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language, or your region) on the Websites. Cookies also store your preferences when personalizing the Websites to optimize your use of Uptrends, for example, your preferred language. These preferences are remembered using persistent cookies, and the next time you visit the Websites, you will not have to set them again.

4. Targeting or advertising cookies

These Third-Party Cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance and enable advertising networks to deliver ads that may be relevant to you based upon your activities on the website (sometimes called “behavioral” “tracking” or “targeted” advertising). They may later use information about your visit to target you with advertising that you may find interesting on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

Many of the cookies placed through our Website are session cookies, while others are persistent cookies, “first-party” cookies, and “third-party” cookies.

  • First-party cookies are cookies set by a website when visited by the user (e.g., cookies placed by www.uptrends.com).
  • Third-party cookies are cookies that are set by a domain other than that of the website visited by the user. If a user visits a website and another entity sets a cookie through that website, this is a third-party cookie.
  • Persistent cookies  are cookies that remain on a user’s device for a specified time. The cookie activates each time that the user visits the website.
  • Session cookies  are cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are temporary; once you close the browser, the browser deletes the session cookies.

List of Cookies used on the Websites:

Google. For more information about what Google collects and to opt out of interest-based advertising, please see: https://support.google.com/ads/answer/2662922?hl=en&ref_topic=7048998

Facebook Connect. For more information about what Facebook collects when you use Facebook buttons on our Websites, please see: https://www.facebook.com/about/privacy

Twitter: For more information about what Twitter collects when you use Twitter buttons on our Websites or visit pages on our Site that include these buttons, please see:  https://twitter.com/en/privacy

Google Analytics, AdWords, and Remarketing. For more information about Google Analytics cookies, please see help pages and privacy policy of Google Inc. (Google) at:  https://www.google.de/intl/en_uk/policies and https://developers.google.com/analytics/devguides/collection/analyticsjs/help

Google Analytics is a web analytics service provided by Google to help us analyze how visitors use the Website. The information generated by the cookie about your use of the Website (including your IP address) is transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases do we send the full IP address the Google servers in the USA.  Google does not associate your IP address with any other data held by Google.  

Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser at:  https://tools.google.com/dlpage/gaoptout?hl=en-GB

OneStat. OneStat is a web analytics provider to help us analyze how visitors use the Website. The information generated by the cookie about your use of the Website (including your IP address) is transmitted to and stored by OneStat on servers in the Netherlands. Privacy statement http://www.onestat.com/html/privacy.html

Wistia. We use Wistia for video streaming. You can find their privacy policy by going to https://wistia.com/privacy

VWO. We use Visual Website Optimizer for A/B testing. For more information about VWO’s privacy policy please go to https://vwo.com/privacy-policy/

6. More Information on Online Targeted Advertising

  • EU Users: The Internet advertising industry has produced a guide for EU users on behavioral advertising and online privacy that you can find at:  http://www.youronlinechoices.eu/
  • US Users: For more information and to opt out of ad networks operated by members of the Digital Advertising Association (DAA), visit the DAA AdChoices page:  www.aboutads.info/choices
  • Canadian Users: Users in Canada should go to the DAA’s Canadian AdChoices page: http://youradchoices.ca/choices/

International Chamber of Commerce United Kingdom:  Information on the ICC (UK) UK cookie guide can be found on the ICC website section:  http://www.international-chamber.co.uk/our-expertise/digitaleconomy

7. Cookies Subject to Change

The content of this Policy is for your general information and use only, and the cookies described herein are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

8. Cookies Used in Our Services

In addition to using cookies on our Websites as described above, we also use cookies and other tracking technologies in connection with your access to and use of the products and services which we market for subscription on our Websites.

9. Updating This Policy

If there are any material changes to this Policy, we will notify you by posting a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.

Last revised on June 1, 2018.