3. What is a Cookie?
A cookie is a small text file that is placed on your hard drive by a webpage server. Cookies contain information that the issuing web server can later read. The web server will only use some of the cookies if you use certain features or select certain preferences, and the server will always use some cookies. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that we haven’t listed yet. We may use web beacons, tags, and scripts in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.
5. How to disable Cookies
If you do not wish to accept cookies in connection with your use of our Websites, you will need to delete and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling cookies will likely affect the functionality of our Websites.
Learn more about the “Private Browsing” setting and managing cookie settings in Firefox;
Learn more about “Incognito” and managing cookie settings in Chrome;
Learn more about “InPrivate” and managing cookie settings in Internet Explorer; or
Learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to learn more about cookies, or how to control, disable, or delete cookies, please visit AboutCookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, allow users to opt out of or customize preferences associated with your internet browsing. Learn more about this feature from Google.
Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.
We may use any of the following categories of cookies on the Websites as detailed below.
Each cookie falls within one of the four following categories:
|1. Essential cookies||Essential cookies (First-Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.|
|2. Analytics cookies||These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example, analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of visits, and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.|
|3. Functionality or preference cookies||During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language, or your region) on the Websites. Cookies also store your preferences when personalizing the Websites to optimize your use of Uptrends, for example, your preferred language. These preferences are remembered using persistent cookies, and the next time you visit the Websites, you will not have to set them again.|
|4. Targeting or advertising cookies||These Third-Party Cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance and enable advertising networks to deliver ads that may be relevant to you based upon your activities on the website (sometimes called “behavioral” “tracking” or “targeted” advertising). They may later use information about your visit to target you with advertising that you may find interesting on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.|
Many of the cookies placed through our Website are session cookies, while others are persistent cookies, “first-party” cookies, and “third-party” cookies.
- First-party cookies are cookies set by a website when visited by the user (e.g., cookies placed by www.uptrends.com).
- Third-party cookies are cookies that are set by a domain other than that of the website visited by the user. If a user visits a website and another entity sets a cookie through that website, this is a third-party cookie.
- Persistent cookies are cookies that remain on a user’s device for a specified time. The cookie activates each time that the user visits the website.
- Session cookies are cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are temporary; once you close the browser, the browser deletes the session cookies.
List of Cookies used on the Websites:
Google: For more information about what Google collects and to opt out of interest-based advertising, please see: https://policies.google.com/technologies/ads?hl=en-US
Google Analytics is a web analytics service provided by Google to help us analyze how visitors use the Website. The information generated by the cookie about your use of the Website (including your IP address) is transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases do we send the full IP address the Google servers in the USA. Google does not associate your IP address with any other data held by Google.
Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser at: https://tools.google.com/dlpage/gaoptout?hl=en-GB
6. More Information on Online Targeted Advertising
- EU Users: The Internet advertising industry has produced a guide for EU users on behavioral advertising and online privacy that you can find at: https://www.youronlinechoices.eu/
- US Users: For more information and to opt out of ad networks operated by members of the Digital Advertising Association (DAA), visit the DAA AdChoices page: www.aboutads.info/choices
- Canadian Users: Users in Canada should go to the DAA’s Canadian AdChoices page: https://youradchoices.ca/en/tools
International Chamber of Commerce United Kingdom: Information on the ICC (UK) cookie guide can be found on the ICC website section: https://iccwbo.uk/pages/privacy-policy
7. Cookies Subject to Change
The content of this Policy is for your general information and use only, and the cookies described herein are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
8. Cookies Used in Our Services
9. Updating This Policy
If there are any material changes to this Policy, we will notify you by posting a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.
Last revised on March 4, 2021